About

The MGT5494 Text Mining for Business is an elective course offered in the MSc in Business Analytics. The course offers students a comprehensive insight into text mining, a popular subfield of data analytics that focuses on extracting meaningful information from text-based sources. Using the R programming language, the syllabus covers text processing techniques, sentiment analysis, and topic modelling, equipping students with the ability to extract insights from unstructured text data. Through a combination of lectures and hands-on laboratory sessions, students will learn to analyse and interpret large volumes of text, converting it into actionable business intelligence.